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The Cadbury Syndrome: Are You Ready for Global Competition?
by Filippo Addarii

The French are not the only ones to rediscover nationalism in the recession. Even the champions of liberalism have fallen in the trap when another national champion – the chocolate maker Cadbury - has been taken over by foreigners.
The chocolate is not amongst the British exports what we will miss if compared to the Belgian and Swiss production. However, I understand the rage of the natives. In Italian you would comment ‘every cockroach has a mother who loves it’. On the other hand, I’m wondering if we might see charities overawed by competitors in the future.
Economic recovery is insignificant, spending cuts are sure, donations are plummeting and liberalization of social services has already started. Charities have strived in isolation so far but haven’t acquired neither the skills nor mindset to compete internationally. Do they risk going out of business in the next few years?
More... | 1 Comment | Tags: Benny, Cadbury takeover, Capacity Builders, Compact, competition, Davos, euclid network, European Social Fund

Filippo Addarii
Filippo Addarii is Executive Director of Euclid Network, the European network of third sector leaders (www.euclidnetwork.eu) and Director of the International Leadership at ACEVO – the British association of chief executives of voluntary organsiations (www.acevo.org.uk). In these roles he has developed networks to empower civil society across Europe, Asia, Africa, US and Middle East. He is member of the Citizenship Structured Dialogue Group of DG ED&Cult, European Commission. He’s non-ex board member of the Gum Arabic Foundation (www.gumarabic.org). The foundation aims to establish a fair trade certification for Gum Arabic, the main natural commodity in Sudan, combining a for-profit investment fund (150m €) and a non-profit projects for local development. He’s also advisory board member of ASPEL – association for Professional&Executive Learning (www.aspel.org) and non-ex board member of the company Nethical srl (www.nethical.net) leader in R&D new technologies for homecare. You can contact him on Skype: filippo.addarii.
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